What is D2C Insurance?

Digitization is leaving no stone unturned especially when it comes to customer delivery and satisfaction. Industries including insurance are taking significant steps to meet trends and customer demands. What used to be a long process of understanding and buying insurance policies is now modified to meet consumers’ needs and convenience. 

In this article, you will learn what D2C Insurance is and how it is disrupting the insurance sector.

What is D2C Insurance 

D2C insurance is an abbreviation for Direct to Consumer Insurance. It is simply practicing insurance that involves no agents, provides better clarity, and prompts delivery options directly to end users.

How does D2C insurance work? D2C’s idea is such that insurers meet with consumers where they are, without any intermediaries or boundaries to offer risk management in the form of insurance contracts.

The direct-to-consumer model was invented during the stay-at-home policy to mitigate the Covid 19 pandemic. Insurance companies followed the trend as well to meet consumers where they were to sell their packages. Since then, D2C insurance has come to stay as many insurance companies are concentrating on using D2C channels to market and close deals.

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