LPL Boosts Tax Capabilities for Advisors With Holistiplan

What You Need to Know

As part of a new deal, LPL advisors are getting discounted access to the Holistiplan tax platform.
LPL’s 21,000 advisors are also getting access to the software firm’s ongoing training and best practices.
LPL sees access to Holistiplan’s software as a first step to helping its advisors better plan for client needs.

As part of LPL Financial’s vendor affinity program, it selected Holistiplan to provide LPL’s almost 21,000 advisors with enhanced tax planning capabilities, the companies said Thursday in a joint announcement.

Under the partnership, LPL advisors are getting discounted access to the Holistiplan platform in addition to ongoing training and best practices, the firms said.

Holistiplan says its software was developed to “systematize and automate the process of reviewing” clients’ tax returns to find potential planning opportunities.

“Our technology will allow both advisors new to tax planning and tax planning experts to have better conversations with their clients and to provide additional value to all of their clients quickly, uniformly and efficiently,” according to Roger Pine, Holistiplan CEO, CFP and co-founder of Holistiplan.

“We believe comprehensive wealth management planning includes tax planning,” Robert Pettman, LPL executive vice president of Wealth Management Solutions, said in a statement.