Authored by Allianz
For the fourth year running, Allianz has been ranked the world’s most valuable insurance brand, according to the 2022 Best Global Brands ranking, released by leading consultancy Interbrand. Allianz’s brand value has soared to 18.7 billion USD, an increase of 23% percent in the last year.
According to Interbrand, Allianz’s place in the ranking is based on its strong operating performance and outlook, increased branded revenue, and brand strength. Moreover, the influence of the Allianz brand on customers’ purchase decisions has increased over the last year.
Gabriele Tischler, director of market management and strategy at Allianz Insurance UK said:
“We’re delighted to have increased our brand strength so much in 2022. As the number one insurance brand in the world, customers and business partners are at the heart of everything we do. It’s great to see this commitment continue to build loyalty towards the Allianz brand.”
Interbrand is one of the world’s leading brand consultancies and has been in business for over 40 years. There are three key pieces of analysis that form the basis of Interbrand’s valuation methodology:
The financial performance of the branded products or servicesThe role the brand plays in purchase decisionsThe brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future