According to WICC, Lafortune and Rudy will share a dual co-chair role, succeeding Sally Turner. Turner has led the communications portfolio since 2019. Meanwhile, Martin will succeed Shari Dodsworth next year, as WICC’s Relay For Life chair.
“Lynn and Katrina are seasoned marketing leaders and Amanda an experienced director, all of whom have been involved with our organization in many capacities,” said WICC Ontario co-chair Marilyn Horrick, who added that WICC is fortunate to have strong leaders “with a solid understanding of our strategic priorities,” as the organization builds upon its successes over the past 25 years.
“We are grateful for the opportunity to serve WICC and help to fulfil its mission,” said Lafortune and Rudy in statements. “The WICC Ontario board is such a wonderful team to be a part of. We look forward to leading the effort to advance WICC’s brand, support the education mandate and drive event participation through event communications, partnership collaborations, and media opportunities.”
“I am looking forward to furthering my involvement with WICC and Relay for Life, to continue to support cancer research,” added Martin.
Read more: Echelon Insurance to serve as national sponsor of WICC
Earlier this year, WICC announced that Echelon Insurance joined as its national sponsor. According to Echelon Insurance president Robin Joshua, the company is proud to sponsor WICC, as it believes in the work WICC does to further cancer research, awareness, and education.